Shoshana Zuboff is an American author, social psychologist, philosopher, and scholar. She is known for her work on the concept of "surveillance capitalism", a novel market form and a specific logic of capitalist accumulation. She has authored several books including "In the Age of the Smart Machine: The Future of Work and Power" and "The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power".
Shoshana Zuboff (born November 18, 1951) is an American author, professor, social psychologist, philosopher, and scholar. She is the author of the books “In the Age of the Smart Machine: The Future of Work and Power” and “The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism”, co-authored with James Maxmin. Her book “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power”, integrates core themes of her research: the Digital Revolution, the evolution of capitalism, the historical emergence of psychological individuality, and the conditions for human development.
Zuboff’s work is the source of many original concepts including “surveillance capitalism”, “instrumentarian power”, “the division of learning in society”, “economies of action”, “the means of behavior modification”, “information civilization”, “computer-mediated work”, the “automate/informate” dialectic, “abstraction of work”, “individualization of consumption” and “the coup from above”.
She received her B.A. in philosophy from the University of Chicago, and her Ph.D. in social psychology from Harvard University. Zuboff joined Harvard Business School in 1981 where she became the Charles Edward Wilson Professor of Business Administration and one of the first tenured women on the HBS faculty. In 2014 and 2015 she was a Faculty Associate at the Berkman Klein Center for Internet and Society at the Harvard Law School.
Activities that seem to represent choices are often inert reproductions of accepted practice.
